Make navigating from inside broadcasts an easy experience. We felt entering a broadcast and getting the full context of the conversations happening in (audio) and around it (chat messages), were necessary for a user to make a decision if they wanted to stay in that broadcast.
How might we enable viewers to watch a broadcast while multitasking?
The new semi-transparent overlay system allowed viewers to multitask without worrying about missing anything in a live broadcast.
This initative was succesful in making it easier to quickly browse broadcasts. It also was succesful in consolidating surfaces, mapping the information architecture more to a user's mental model and created a system that allowed for easier ongoing feature development.
While cross-broadcasting was succesful in the areas mentioned above, one key learning was that we underestimated the amount of undesirable broadcasts viewers would have to swipe through before ultimately finding one they wanted to watch - they were now more exposed to undesireable content instead of passively scanning over them in the feed.