I'm the one-man team behind ALDRTREE, a company that I launched in October, 2013. ALDRTREE is dedicated to reserving the age-old tradition of character by salvaging and providing goods from an era where those values were the customary way of living. After designing the UX and UI, I worked with a development agency to create a robust CMS and bring the site to life. In addition to this, my role included lookbook photo and video direction, product photography, copy-writing and brand strategy. 

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