Life Plan Explorer
While at Transamerica, the creative team and myself worked to create an insurance calculator tool called Life Plan Explorer. I helped contribute to the user experience while owning the visual design and UI. As the sole designer on this project, I worked with multiple divisions, stakeholders and an outside development agency to create what is Transamerica's most direct to consumer conversion channel. In September, Life Plan Explorer won a 2015 WebAward for Outstanding Achievement in the Insurance Standard of Excellence.
![Tool2_005](https://bensuarez.com/wp-content/uploads/2015/09/Tool2_005.png)
![Tool2_005](https://bensuarez.com/wp-content/uploads/2015/09/Tool2_005.png)
PROJECT OVERVIEW
Life Plan Explorer is a suite of interactive tools that helps users make an educated decision when buying life insurance. By simply answering a few questions about themselves and their family, the Life Plan Explorer tool provides tailored insights that enable them to make the best decision when choosing a Life Insurance Plan, Coverage Amount and Quote.
WIREFRAMES
![03_wireframes](https://bensuarez.com/wp-content/uploads/2015/09/03_wireframes.png)
![03_wireframes](https://bensuarez.com/wp-content/uploads/2015/09/03_wireframes.png)
TASK FLOW
![UserFlow_04](https://bensuarez.com/wp-content/uploads/2015/09/UserFlow_04.png)
![UserFlow_04](https://bensuarez.com/wp-content/uploads/2015/09/UserFlow_04.png)
FIND YOUR PLAN
![tool1_01](https://bensuarez.com/wp-content/uploads/2015/09/tool1_01.png)
![tool1_01](https://bensuarez.com/wp-content/uploads/2015/09/tool1_01.png)
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![tool1_0003](https://bensuarez.com/wp-content/uploads/2015/09/tool1_0003.png)
GET COVERAGE AMOUNT
![tool2_001](https://bensuarez.com/wp-content/uploads/2015/09/tool2_001.png)
![tool2_001](https://bensuarez.com/wp-content/uploads/2015/09/tool2_001.png)
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![Tool2_02](https://bensuarez.com/wp-content/uploads/2015/09/Tool2_02.png)
GET A QUOTE
![tool3_01](https://bensuarez.com/wp-content/uploads/2015/09/tool3_01.png)
![tool3_01](https://bensuarez.com/wp-content/uploads/2015/09/tool3_01.png)
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TYPOGRAPHY
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COLOR PALETTE
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UI ELEMENTS
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